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Laser Tech Introduces New Brand Identity

By M. Dalton, 06/26/20


To celebrate the 35th anniversary, Laser Tech introduced a new logo and brand identity. The corporate brand overhaul was done to honor LTI’s strong foundation and to represent an exciting future. The biggest change is the shortened name.


Modernizing a Strong Foundation

Formerly, Laser Technology, Inc. is now Laser Tech. The original logo mark remains the same with the transmit and receive DNA. Along with the shortened name, the logo has a slanted font with an added underline and a new brighter red.

The slanted font represents the motion of moving forward and innovation. The long-time maroon color is now a vivid bright red. Laser Tech is underlined to represent the laser beam. The line also represents stability and a firm foundation.

“As Laser Tech celebrates its 35-year anniversary this year, we are excited to unveil and go to market with a new logo that communicates our stability and our commitment to bring innovative solutions to our partners and end users worldwide,” stated Jordan Vermillion, Director of Marketing at LTI.

While LTI has been around for 35 years, we are continuously innovating as a company in our products, logo and overall brand identity. Jordan will be joining the rest of the marketing team on our next Facebook live event, Tuesday June 30th at 2pm MDT where we will be discussing the new logo and what goes into a brand change.

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