History of Laser Tech: Smart Solutions Go Worldwide

As of September 30, 2000, the SEC confirmed that Laser Technology, Inc. (LTI) had established distribution in forty-four foreign countries. Distributors in Canada, Japan, China, Australia, and Germany account for the highest volume of survey and mapping products purchased internationally[1]. Currently, LTI has expanded its business into over 110 countries around the world[15], with over 200 partners.

Laser Technology, Inc. was founded in North America.

LTI Across the Continents: A Growing International Presence

North America  

Laser Technology, Inc. was founded in North America. This served as the foundation for LTI’s growth into a worldwide manufacturer of time-of-flight laser rangefinders. LTI’s North American Traffic Safety division holds claim to the continent’s first lidar speed detection laser (LTI 20/20 Marksman)[3]. Laser Tech’s North American Professional Measurement division operates through a dealer distribution network that blankets the United States.

LTI began development in the South American Traffic Safety Market in 1994.

South America  

LTI began development in the South American Traffic Safety Market in 1994, in Brazil. Since then, Brazil has become one of its best-performing countries. Brazil has purchased more TruCAM^® products than in any other country in the world. LTI’s first International Dealer Sales Conference was held in São Paulo in 2012. This led to the introduction of LTI’s PicoDigiCAM, TruCAM, and TruFlash speed enforcement products into many Latin American countries. 

Europe 

LTI first established European relations in 1991. This came after the sale of LTI 20/20 Marksman laser speed guns for use in Austria, a nation that continued business with LTI and became one of the largest TruSpeed device users in the world. Soon after, the Institute of Forest Ecosystem Research (IFER) in the Czech Republic integrated LTI lasers for forestry inventory measurements. In 2011, the Forests of the Czech Republic Institution, the LESYCR, launched an initiative with 800 TruPulse^® laser range finders to aid in measuring standing trees in lots for auction.[19] 

LTI first established European relations in 1991.

The United Kingdom and France account for large percentages of the various LTI traffic safety technologies circulating in Europe, while Italy has come to specifically prefer LTI’s photo/video lidar speed enforcement systems, with high counts of LTI’s Micro DigiCams and TruCAM lasers still in use today. As European metrologies have accepted the benefits of using lidar technology, LTI has seen its influence expanded beyond commercial products, including the development of the first speed simulator designed to enable laboratory testing of laser speed guns[20]. Laser Technology, Inc. has since advanced on to the 3rd generation version of this same simulator, which can be found in use by most approval agencies around the world. Currently, LTI is approved and selling laser speed measurement devices, both with and without camera systems, in most European countries. 

Africa  

Morocco accounts for LTI’s most numerous sales in all of Africa.

LTI’s most numerous sales in all of Africa are found in Morocco, with a high count of LTI TruCAM systems in operation. Trans Atlantic Equipment has been promoting LTI products in Africa[21] since 1997 and has played a critical part in their worldwide success, as one of the best-performing dealers of the Micro DigiCam.  

Asia  

Laser Technology Asia, LTD is a subsidiary of LTI’s. Established in mid-2007, LTI Asia helped spread TruPulse laser rangefinders and Impulse and Angle Encoder systems across the continent. They are also an LTI Authorized Service Center for all professional measurement products. 

China has the largest overseas market for LTI. High counts of TruPulse laser rangefinders have been integrated into China’s electric power utilities, forestry, mining, and telecom markets. In 2012, the Joint Venture between Laser Technology, Inc. and Laser Technology Asia celebrated five years of successful business together. This venture created a sales and marketing distributorship with Best Engineering, LTI’s Morocco longtime partner based in Hong Kong.  

Laser Technology Asia, LTD is a subsidiary of LTI’s, established in mid-2007.

Japan sees LTI products dealt via DKSH, predominantly through Hanshin, GeoSurf, Timbertech, and Sunaga Impulse. As of 2020, Japan’s market remained the second-largest international market for LTI’s TruPulse devices. ESRI Thailand is an ongoing promoter of LTI electrical power utilities products, with the Electric Generating Authority of Thailand invested in the nationwide use of LTI’s TruPulse 200 technology.  

Taiwan Optical, in contract with the Taiwan Highway Police, initiated an operation to replace outdated LTI Micro Digicam devices with a conglomerate of TruCAM, Pico DigiCAM, UltraLyte 100LR, and TruFlash LTI traffic safety products. Turbo Consultancy Services Pvt Ltd. of India, managed by Iqbal Singh Jagdeva, is an LTI Traffic Safety Dealer[22] that has expanded its Indian markets to include Sri Lanka, Bangladesh, Turkmenistan, and Nepal.  

Laser Technology Australia functions as an authorized service center and distributor.

Australia  

Laser Technology Australia, owned and operated by Phil Lack[23], functions as an authorized service center for all traffic safety products and a distributor for all LTI professional measurement products while supporting several professional measurement dealers across the continent that sell into the forestry and electric utility markets.