NETS 2012 Fleet Safety Benchmarking Study Reveals Cell Phone Usage An Issue in Crashes

by mphippen 11. December 2012 13:42

TruCAM with DBC Provides Indisputable Evidence of Violators

Well the shocking truth is in!

Coming as a complete surprise, the N.E.T.S. "Strength in Numbers Fleet Safety Benchmarking Study" has revealed cell phone usage while driving is BAD!

NETS (Network of Employers for Traffic Safety) is a 501(c) 3 organization, a partnership between the U.S. Federal government and the private sector. The Board of Directors members include Abbott, AmeriFleet Transportation, Chubb Group of Insurance companies, The Coca-Cola Company, Johnson & Johnson, Liberty Mutual Insurance Group, Monsanto, Nationwide Mutual Insurance Group, Shell Oil, NHTSA, and NIOSH to mention a few. This collective is "dedicated to improving the safety of employees, their families, and members of the communities in which they live and work by preventing traffic crashes that occur on and off the job."

In the Strength in Numbers Fleet Benchmarking study they monitored a collective fleet of 521,000 vehicles and 9.8 billion miles traveled in the U.S. and U.K. Over 50% of the participating companies were in the Fortune 500!

Traffic crashes remain the number one cause of workplace death and injury, costing employers in excess of $60 billion annually according to NHTSA. Given major insurance companies and the Fortune 500 are members it’s probably not a stretch to assume this warm and fuzzy magnanimity coincides with the ‘bottom line.’ As cynical as that sounds though the information gleaned from this 'Crowd Sourced Data' is so very beneficial!

"Through this benchmarking process, we’re able to learn about those common elements among the leading companies (including Police Department fleets) to network and discuss specific challenges and share successes…" said Sandra Lee, Director of Worldwide Fleet Safety for Johnson & Johnson. "This is what makes the "Strength in Numbers" benchmarking study such an invaluable process."

Companies that had strict policies (grounds for dismissal) forbidding cell phone use while driving experienced the least number of crashes. In every crash or incident the driver’s cell phone records were checked to see if the driver was using the phone at the point of impact. In a related study by Carnegie Mellon, it was determined cell phone usage while driving causes a 37% reduction of brain activity associated with driving! If you’ve ever witnessed someone driving with a phone plugged into their ear it’s not hard to believe!

Most of us in the traffic enforcement business have known this for a long time. That said though, a study of a half-million drivers in which phone records were checked after each incident is a solid substantiation of all previous studies.

The above is all very well and good, but doesn't address the ongoing problem traffic enforcement officers have in identifying and convicting violators. The point being the police would like to prevent a tragedy not record one after the fact! I've said this before but it's nonetheless still true. Even with training and favorable legislation, a judgment call without supporting evidence is difficult at best!

By using TruCam with its high resolution video camera, as well as DBC (Distance Between Cars) the officer is able to document the violation putting the event in proper context. This not only works for distracted drivers, but aggressive drivers as well. Walking into the courtroom with this kind of supporting evidence virtually guarantees a conviction!

Email or call 1-800-OWN-A-LTI for a practical demonstration.

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